Legal Marketing

Legal Franca Publishing^® provides legal marketing services to law firms across the United States. We work with each firm individually to publish an issue of the Black-Belt Legal Guide^TM, uniquely suited to the firm’s expertise and marketplace. Our approach is based on more than 15 years of online marketing experience and our independent research of the legal market. (read more...)

To identify opportunities in any marketplace, professionals often begin their analysis by asking three fundamental questions -- regardless of the product or service: (1) What do consumers want? (2) How are they currently satisfying that want? (3) How can we meet that demand more effectively? A sound Legal Marketing strategy will reflect an understanding of the answers to these questions. By working through these questions here, we hope to provide usable insights for all of your future legal marketing activities. (read more...)

The Black-Belt Legal Guide grew out our experience, developing an online strategy for a Los Angeles law firm in 2003. Google had just emerged as the new leader in internet search. Social media was in its infancy, and online marketing options were few: website optimization, pay-per click advertising, and directory listings through West Law^® or Maritndale Hubbell^®. All of these tools have significant drawbacks. (read more...)

The Black-Belt Legal Guide^TM is a publication series, distributed freely online and in print. It functions as a powerful practice-building tool for law firms and as an educational resource for new clients as they work through the hiring process. Each issue of the Black-Belt Legal Guide^TM is authored in collaboration. Legal Franca Publishing editors work with firm attorneys and staff to create a finished manuscript. The content is crafted to highlight the firm’s expertise and address legal issues common to their community. The finished document is branded with the firm’s identity, optimized and published. Online publications are managed and promoted across the Legal Franca Publishing platform. (read more...)

Legal Franca Publishing supports each issue of the Black-Belt Legal Guide^TM with our 360° Resource Management Service, providing state-of-the-industry internet marketing for lawyers. (read more...)

Our research of the Legal Market shows that although the internet is the preferred information resource of legal-service consumers, there is still a great demand for print resources. A complete law-firm marketing plan should include a judicious use of print promotion. The Black-Belt Legal Guide^TM is ideally suited for that purpose. (read more...)