The Black-Belt Legal GuideTM is a publication series, distributed freely online and in print. It functions as a powerful practice-building tool for law firms and as an educational resource for new clients as they work through the hiring process.
Each issue of the Black-Belt Legal GuideTM is authored in collaboration. Legal Franca Publishing editors work with firm attorneys and staff to create a finished manuscript. The content is crafted to highlight the firm’s expertise and address legal issues common to their community. The finished document is branded with the firm’s identity, optimized and published. Online publications are managed and promoted across the Legal Franca Publishing platform.
Influence - win new clients at the earliest stages of the hiring process, reaching them even before they begin searching for an attorney. Build trust by providing them with this essential resource.
Authority - establish your firm’s leadership in your given practice area by educating consumers and building a better community.
Engagement – connect with prospective clients in a low-pressure consultative manner, using our unique strategy for the Legal Market.
Effectiveness - prepare new clients before their initial consultation. Make your meeting time more productive.
Simplicity – eliminate the cost and technical complexity of Internet Marketing with our 360° Resource Management Service that includes strategic planning, optimization, performance monitoring and tuning.
"Instead of fighting to be heard in the service advertising space, we connect you with new clients in the information marketplace."
The Black-Belt Legal GuideTM grew out of 15 years of experience developing Legal Marketing solutions. Frustrated with the limitations of existing tools, we set out to create a smarter, simpler way to reach and win legal clients.
Legal Franca Publishing began by researching how consumers actually go about solving their problems. We found that the average client spends 17 hours researching the law before making the first call to an attorney. We also found that prospective clients are most open to persuasion in this period. Ironically, legal service advertising is of little or no use to these consumers because it does not answer the questions being asked.
Consumers want to be educated before they act, and they trust those who provide that education. To serve that need we developed the Black-Belt Legal GuideTM. It delivers solid, reliable legal information while providing prospective clients with a qualified lead to an expert attorney.
We also developed a sophisticated distribution platform that eliminates the cost and complexity of internet marketing. It separates content from technology. This has two key advantages. First, it lets law firms focus on educating consumers while delegating all of the technical management tasks to a single provider. Second, as the Legal Franca Publishing platform expands and evolves with the internet, your publication will keep pace. Where we go, you go -- and without an additional capital investment.
With the Black-Belt Legal GuideTM, Legal Franca Publishing offers a fundamental shift in practice-building strategy. Instead of fighting to be heard in the service advertising space, we connect you with new clients in the information marketplace.