Our research of the Legal Market shows that although the internet is the preferred information resource of legal-service consumers, there is still a great demand for print resources. A complete law-firm marketing plan should include a judicious use of print promotion. The Black-Belt Legal GuideTM is ideally suited for that purpose.
Legal Franca Publishing offers the Black-Belt Legal Guide in a high-quality print format that supports your law-firm marketing efforts. The Guide-in-Print comes in a standard 8.5” x 3.75” saddle-stitched booklet -- ideal for mailing, display in business offices or as a handout at professional events.
Primary Benefits – Law Firm Marketing with the Guide in Print
Leadership – by putting your guide in the hands of prospective clients, you set yourself apart from competing firms.
Influence - win new clients by educating them and earning their trust.
Effectiveness - prepare new clients before their initial consultation. Make your meeting time more productive.
Engagement - make an important contribution to the community good.
Just like the online version, the Guide-in-Print helps you build your practice by serving your prospective clients’ need for good information. Use it as a mailer in response to new-client inquiries. Give the guide as a handout during an initial interview. Display the guide in professional settings such as the chamber of commerce or wherever your clients network. If you have a well defined market, Black-Belt Legal Guide can be delivered by direct mail. However it’s distributed, your Black-Belt Legal Guide will build trust and win new clients.